Successful Marketing Training Course

This 1 day Successful Marketing Masterclass aims to allow delegates to design and optimise their marketing efforts whether they are part of a large organisation, an SME or a Sole Trader. It has been re-designed from the ground up to not only cover Classical Marketing Techniques, but also to inform and instruct in the use of New Digital Marketing techniques such as Social Media, Viral Marketing, Blogs and Memes etc. The programme will examine and explain how to:

• Target your market effectively
• Develop the right message for your target market
• Select the right media and message to engage your target audience
• Understand and create monitoring and control procedures for your marketing efforts to analyse and enact the most effective strategies for your business

Course Overiew

A small marketing budget doesn’t mean you can’t meet your goals and business objectives – you just have to be more creative in your marketing tactics. This one-day Marketing workshop will show you how to get maximum exposure at minimum cost. Learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line and learn the skill of developing an Individual Marketing Plan for future implementation within your organisation.

Suitability – Who should attend?

This 1 day Successful Marketing Course is an Introduction to Marketing targeted at newly appointed Marketers and those seeking to gain a broad understanding of ‘Marketing’, pick up new skills, tips and techniques and learn how to plan and execute an effective marketing campaign.

Level of Course

Introductory to Intermediate

Course Outline

Traditional marketing can be expensive and often, because of insufficient planning and clarity, can fail to meet your needs or expectations. Marketing is not about how big your budget is, it’s about using that budget most effectively to get the best possible return on your investment. This one day Marketing Masterclass will show you how to squeeze the maximum benefit out of every penny you spend. You will learn strategies that will help boost sales, improve your company’s reputation, build your brand and bolster your bottom line, all for free or at low cost! We will supply you with links and creative resources that can produce effective and professional results at a fraction of the traditional marketing costs.

On this course, delegates will cover the following topics:
• Pre-Assignment Review
• Defining Marketing
• Recognising Trends and Fads
• Market Research – Desk and Field
• Strategies for Success
• Mission Statements
• Brochures, Print materials and Digital Media
• Advertising, Social Media, PPC, Blogs, SEO
• Networking and Social Media Networking
• Trade Shows and Exhibitions
• Developing a Marketing Plan
• The 5 P’s,
• Boston Group Matrix
• SWOT and PESTLE Analysis
• Increasing Business
• When to say “No” to New Business
• Action Planning

Learning Objectives

• Define “marketing”
• Raise Customers’ Awareness of your Organisation at minimal cost
• Develop your Brand
• Research and Understand your market, customers and stakeholders
• Conduct Market Research
• Analyse the potential (SWOT, PESTLE, BGM, etc.)
• Niche or Mass Market Which is right for you?
• Chase One Rabbit
• The Action, Monitor, Control, Analyse Cycle
• Devise your own Marketing Plan

Delegate Packs

On completion of the course, delegates will receive a delegate pack which includes:

• course workbooks,
• contact phone number & email address where attendees can receive follow up consultation with the trainer when back in the workplace
• Certificate of Achievement