Aggressive Communication in Business

Too often, assertive communication in business is wrongly perceived as negative in connotation. In reality, studies have shown that assertiveness actually improves our relationships and enhances our likability. 

Here we take a look at why, when it comes to business, assertive communication is the key to success. 



At Courtney Associates we’ve seen so many successes come from assertive communication. When you’re assertive, you’re expressing your views and opinions, and allowing others time to consider them.


Imagine if every single member of your workplace practiced assertive communication. Everyone would know where they stood. There’d be no ambiguity or confusion. There would, however, be confident and respectful communication, ensuring a collaborative approach to problem-solving within your business.



If you’re being assertive, chances are you’re being authentic. As Shakespeare said “to thine own self be true”. When you’re clear about what you want, you provide those in charge with the opportunity to clearly outline what they can and can’t deliver. It’s impossible for everybody’s needs and wants to be satisfied all of the time. However, assertive communication allows for negotiation and compromise with minimal distress.


In short, assertive communication in business encourages honest and transparent practices in both manager and employee, and allows appropriate standards to be set and followed.



This article by the Mayo Clinic sums it up perfectly; assertiveness is based on mutual respect. It’s important to remember that bullying and manipulation are not features of assertive communication. It’s the very essence of diplomacy and shows your capability to respect others and resolve conflict without aggression.


When it comes to business, assertive communication means working together to achieve a benefit for everyone. The more assertive you are, the more likely you are to listen to those around you – a winning combination of skills in any life scenario.



If you’re an employee who’s frustrated by a lack of progression, it’s tempting to threaten resignation and demand a promotion. To the point? Yes. Assertive? Definitely not. An assertive employee would clearly outline what they want and why. An assertive manager would provide constructive feedback and manageable timescales in order to reach a compromise.


Assertive communication in business is the art of looking to the future and understanding what you can achieve. It’s also understanding how your support networks can help you succeed.



Assertive communication leads to a long list of positives for your business and the people within it. It earns respect and likability. Because you’re better able to handle conflict, you become less anxious and spend less time worrying about negative outcomes. In addition, research has shown that assertive people are more likely to have higher self-esteem.


 All in all, assertive communication leads to happiness and fulfilment and you can’t say fairer than that. The most impressive leaders in business recognise that assertiveness is good for business. Effective training in assertive communication will lead to a happier and more respectful workplace. It will give you increased productivity and efficiency, and ultimately an increase in your profits.


Assertiveness is a form of communication in itself, and it can be learned. Our advice? Start learning. 

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